Genuine Giving: The Hidden Key to Donor Loyalty

With so much uncertainty I wanted to find a way to add value to you non-profit leaders, with no intent to sell you anything here. I figured I'd create these Weekly Emails I call Monday Motivational Minute because Mondays are historically the roughest days, and a minute . . . well because you're very busy people. In these, I'll add creative, quick, actionable takeaways for you to try (All in a minute read). No pressure, no need to respond, read at your leisure or unsubscribe if it doesn't add value.

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Happy Almost Weekend Day! 

Respiratory is the principle that states, if we give, people will naturally feel obligated to give back. I've been obsessing over this concept lately, and I'd love to share how my theory can help you build better trust with your donors.
Of course, removing malicious intent and manipulation aside; this mindset states that if we just sincerely give from our hearts, we will receive. . . And we definitely want to receive from donors.
So why don't we give more to them? (But Regis, what do we have to give, "we're broke broke broke broke"(Jerry McGuire)😅) 

The Law of Reciprocity says it doesn't have to be monetary. When was the last time you randomly reached out to tell them you appreciate them with no intent? Just a text saying, "Thank you, William, I really appreciate you? (William sounds like a wealthy name). To add another layer, research states that if you show compassion for their health, kids, or help with their wealth, you instantly gain trust. 

Actionable Task: suggestions of things to do for you donors
• Every month 3C your top donors (Compliment, Console, or Congratulate) 
• Create a thank you event for their kids or at minimum wish their children Happy Birthday
• Call just to check in and see how they're doing; how they are mentally? Ask about the biggest problem they're dealing with and see how you can genuinely add value. 

Aside from this just being what kind humans do... 

Remember: The universe operates on elegant exchange. What you freely give returns multiplied; not always from where you expect, but precisely when you need it. Master the flow of generosity, and you'll never truly lack what matters most.

Regis Arzu  (he/him/his)
[email protected]
CoVoice | CEO
Calendly Link​
720.460.1813
covoice.io